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An application of linear goal programming to the marketing distribution decision

Author

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  • Kwak, N. K.
  • Schniederjans, Marc J.
  • Warkentin, Kimberly S.

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Suggested Citation

  • Kwak, N. K. & Schniederjans, Marc J. & Warkentin, Kimberly S., 1991. "An application of linear goal programming to the marketing distribution decision," European Journal of Operational Research, Elsevier, vol. 52(3), pages 334-344, June.
    • Handle: RePEc:eee:ejores:v:52:y:1991:i:3:p:334-344
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    Cited by:

    1. repec:dgr:rugsom:02a12 is not listed on IDEAS
    2. Chowdary, Boppana V. & Slomp, Jannes, 2002. "Production planning under dynamic product environment: a multi-objective goal programming approach," Research Report 02A12, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    3. Cinzia Colapinto & Raja Jayaraman & Simone Marsiglio, 2017. "Multi-criteria decision analysis with goal programming in engineering, management and social sciences: a state-of-the art review," Annals of Operations Research, Springer, vol. 251(1), pages 7-40, April.
    4. Ajibola Arewa & John Ayodele Owoputi & Lezaasi Lenee Torbira, 2013. "Financial Statement Management, Liability Reduction and Asset Accumulation: An Application of Goal Programming Model to a Nigerian Bank," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 4(4), pages 83-90, October.
    5. Mathirajan, M. & Ramanathan, R., 2007. "A (0-1) goal programming model for scheduling the tour of a marketing executive," European Journal of Operational Research, Elsevier, vol. 179(2), pages 554-566, June.

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