Price competition and store competition: Store brands vs. national brand
AbstractThis paper studies pricing strategies in a market channel composed of one national brand manufacturer and two retailers who, each, carry their own store brand and a national brand products. The model accounts for product competition between store brands and the national brand products, as well as for store competition between retailers.
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Bibliographic InfoArticle provided by Elsevier in its journal European Journal of Operational Research.
Volume (Year): 225 (2013)
Issue (Month): 1 ()
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Web page: http://www.elsevier.com/locate/eor
Channel leadership; Distribution channels; Game theory; Product differentiation; Store brands; Store differentiation;
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