Modelling a social dilemma of mode choice based on commuters' expectations and social learning
AbstractThis study attempts to apply an agent-based approach to modelling a social dilemma of travel mode choice considering psychological and sociological aspects. A traveller is modelled to have expectations, which shows the traveller's beliefs about the influence of other group members on his action, as decision-making rules. Social interaction using a group-based interaction is hypothesized to be important. We apply an imitation game based on social learning mechanisms to the model. Two kinds of mechanism are used: payoff-biased and conformist transmission. The model reveals the conditions that make cooperation as a possible outcome are optimistic bandwagon expectations, group-based interactions, and strong conformist transmissions.
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Bibliographic InfoArticle provided by Elsevier in its journal European Journal of Operational Research.
Volume (Year): 193 (2009)
Issue (Month): 3 (March)
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Web page: http://www.elsevier.com/locate/eor
Travel behaviour Mode choice Social dilemma Beliefs and expectations Agent-based approach;
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