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Models for purchase frequency

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  • Nadarajah, Saralees
  • Kotz, Samuel

Abstract

Purchase frequency modeling began with the pioneering work of Ehrenberg [Ehrenberg, A.S.C., 1959. The pattern of consumer purchases. Applied Statistics 8, 26-41]. This note provides an extension of this work. A collection of some seventeen flexible distributions is discussed for purchase frequency modeling. The corresponding estimation procedures are derived by the method of moments and the method of maximum likelihood. An application is illustrated to a consumer purchasing data used by Ehrenberg.

Suggested Citation

  • Nadarajah, Saralees & Kotz, Samuel, 2009. "Models for purchase frequency," European Journal of Operational Research, Elsevier, vol. 192(3), pages 1014-1026, February.
    • Handle: RePEc:eee:ejores:v:192:y:2009:i:3:p:1014-1026
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    1. Chun, Young H., 2012. "Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing," European Journal of Operational Research, Elsevier, vol. 217(3), pages 673-678.
    2. Chen, Zhiyuan & Liang, Xiaoying & Xie, Lei, 2016. "Inter-temporal price discrimination and satiety-driven repeat purchases," European Journal of Operational Research, Elsevier, vol. 251(1), pages 225-236.

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