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The stochastic goodwill problem

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  • Marinelli, Carlo

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  • Marinelli, Carlo, 2007. "The stochastic goodwill problem," European Journal of Operational Research, Elsevier, vol. 176(1), pages 389-404, January.
    • Handle: RePEc:eee:ejores:v:176:y:2007:i:1:p:389-404
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    1. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    2. Ram C. Rao, 1986. "Estimating Continuous Time Advertising-Sales Models," Marketing Science, INFORMS, vol. 5(2), pages 125-142.
    3. Muller, Eitan, 1983. "Trial/awareness advertising decisions : A control problem with phase diagrams with non-stationary boundaries," Journal of Economic Dynamics and Control, Elsevier, vol. 6(1), pages 333-350, September.
    4. Luca Grosset & Bruno Viscolani, 2004. "Advertising for a new product introduction: A stochastic approach," TOP: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 12(1), pages 149-167, June.
    5. Gustav Feichtinger & Richard F. Hartl & Suresh P. Sethi, 1994. "Dynamic Optimal Control Models in Advertising: Recent Developments," Management Science, INFORMS, vol. 40(2), pages 195-226, February.
    6. Naufel J. Vilcassim & Vrinda Kadiyali & Pradeep K. Chintagunta, 1999. "Investigating Dynamic Multifirm Market Interactions in Price and Advertising," Management Science, INFORMS, vol. 45(4), pages 499-518, April.
    7. Alessandra Buratto & Bruno Viscolani, 2002. "New product introduction: goodwill, time and advertising cost," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 55(1), pages 55-68, March.
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    Cited by:

    1. Marc Artzrouni & Patrice Cassagnard, 2010. "The Discrete Nerlove-Arrow Model: Explicit Solutions," Working papers of CATT hal-01880358, HAL.
    2. L. Grosset & B. Viscolani, 2010. "Advertising Events in a Competitive Framework," Journal of Optimization Theory and Applications, Springer, vol. 146(2), pages 375-385, August.
    3. Marc Artzrouni & Patrice Cassagnard, 2017. "Nerlove–Arrow: A New Solution to an Old Problem," Journal of Optimization Theory and Applications, Springer, vol. 172(1), pages 267-280, January.
    4. Swami, Sanjeev & Dutta, Arindam, 2010. "Advertising strategies for new product diffusion in emerging markets: Propositions and analysis," European Journal of Operational Research, Elsevier, vol. 204(3), pages 648-661, August.
    5. Dan Kovenock & Brian Roberson, 2009. "Is the 50-State Strategy Optimal?," Journal of Theoretical Politics, , vol. 21(2), pages 213-236, April.
    6. Marc Artzrouni & Patrice Cassagnard, 2010. "The Discrete Nerlove-Arrow Model: Explicit Solutions," Working Papers hal-01880358, HAL.
    7. H. Dharma Kwon & Hongzhong Zhang, 2015. "Game of Singular Stochastic Control and Strategic Exit," Mathematics of Operations Research, INFORMS, vol. 40(4), pages 869-887, October.
    8. Jack, Andrew & Johnson, Timothy C. & Zervos, Mihail, 2008. "A singular control model with application to the goodwill problem," Stochastic Processes and their Applications, Elsevier, vol. 118(11), pages 2098-2124, November.
    9. Pui Chan Lon & Mihail Zervos, 2011. "A Model for Optimally Advertising and Launching a Product," Mathematics of Operations Research, INFORMS, vol. 36(2), pages 363-376, May.
    10. Avidit Acharya & Takuo Sugaya & Eray Turkel, 2022. "Electoral Campaigns as Dynamic Contests," "Marco Fanno" Working Papers 0293, Dipartimento di Scienze Economiche "Marco Fanno".
    11. Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.

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