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Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data

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  • Pauler, Gabor
  • Dick, Alan

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  • Pauler, Gabor & Dick, Alan, 2006. "Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data," European Journal of Operational Research, Elsevier, vol. 174(2), pages 1260-1280, October.
    • Handle: RePEc:eee:ejores:v:174:y:2006:i:2:p:1260-1280
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    References listed on IDEAS

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    1. Cotterill, Ronald W & Putsis, William P, Jr & Dhar, Ravi, 2000. "Assessing the Competitive Interaction between Private Labels and National Brands," The Journal of Business, University of Chicago Press, vol. 73(1), pages 109-137, January.
    2. Ruth N. Bolton, 1989. "The Relationship Between Market Characteristics and Promotional Price Elasticities," Marketing Science, INFORMS, vol. 8(2), pages 153-169.
    3. Jan Roelf Bult & Tom Wansbeek, 1995. "Optimal Selection for Direct Mail," Marketing Science, INFORMS, vol. 14(4), pages 378-394.
    4. Bellman, Lawrence M., 2001. "Bricks and mortar: 21st century survival," Business Horizons, Elsevier, vol. 44(3), pages 21-28.
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    Cited by:

    1. Radek Froulík & Radek Zdeněk & Jana Lososová, 2023. "The Economy of Retail Chains in the FMCG Sector: The Case of Czechia," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 25(1), pages 20-33, June.
    2. Casado, Esteban & Ferrer, Juan-Carlos, 2013. "Consumer price sensitivity in the retail industry: Latitude of acceptance with heterogeneous demand," European Journal of Operational Research, Elsevier, vol. 228(2), pages 418-426.
    3. Sun, Zhengwei & Hupman, Andrea C. & Abbas, Ali E., 2021. "The value of information for price dependent demand," European Journal of Operational Research, Elsevier, vol. 288(2), pages 511-522.
    4. B. Verhelst & D. Van Den Poel, 2012. "Implicit Contracts and Price Stickiness: Evidence from Customer-Level Scanner Data," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/776, Ghent University, Faculty of Economics and Business Administration.
    5. Gandomi, A. & Zolfaghari, S., 2013. "Profitability of loyalty reward programs: An analytical investigation," Omega, Elsevier, vol. 41(4), pages 797-807.
    6. Bazargan, Amirhossein & Karray, Salma & Zolfaghari, Saeed, 2018. "‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis," European Journal of Operational Research, Elsevier, vol. 265(2), pages 621-630.
    7. Morimura, Fumikazu & Sakagawa, Yuji, 2018. "Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 81-91.
    8. Amirhossein Bazargan & Salma Karray & Saeed Zolfaghari, 2021. "Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?," Computational Management Science, Springer, vol. 18(1), pages 99-124, January.

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