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Determining the optimal direct mailing frequency

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Author Info
Piersma, Nanda
Jonker, Jedid-Jah
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Article provided by Elsevier in its journal European Journal of Operational Research.

Volume (Year): 158 (2004)
Issue (Month): 1 (October)
Pages: 173-182
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Handle: RePEc:eee:ejores:v:158:y:2004:i:1:p:173-182

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  1. A. Prinzie & D. Van Den Poel, 2005. "Constrained optimization of data-mining problems to improve model performance: A direct-marketing application," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/298, Ghent University, Faculty of Economics and Business Administration. [Downloadable!]
  2. M. H. De Cannière & P. De Pelsmacker & M. Geuens, 2008. "Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/492, Ghent University, Faculty of Economics and Business Administration. [Downloadable!]
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This page was last updated on 2009-12-30.

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