IDEAS home Printed from https://ideas.repec.org/a/eee/ejores/v104y1998i3p451-473.html
   My bibliography  Save this article

Optimal television schedules in alternative competitive environments

Author

Listed:
  • Kelton, Christina M. L.
  • Schneider Stone, Linda G.

Abstract

No abstract is available for this item.

Suggested Citation

  • Kelton, Christina M. L. & Schneider Stone, Linda G., 1998. "Optimal television schedules in alternative competitive environments," European Journal of Operational Research, Elsevier, vol. 104(3), pages 451-473, February.
    • Handle: RePEc:eee:ejores:v:104:y:1998:i:3:p:451-473
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0377-2217(96)00369-4
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jeffrey H. Horen, 1980. "Scheduling of Network Television Programs," Management Science, INFORMS, vol. 26(4), pages 354-370, April.
    2. Roland T. Rust & Mark I. Alpert, 1984. "An Audience Flow Model of Television Viewing Choice," Marketing Science, INFORMS, vol. 3(2), pages 113-124.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. M J Brusco, 2008. "Scheduling advertising slots for television," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(10), pages 1363-1372, October.
    2. Danaher, Peter & Dagger, Tracey, 2012. "Using a nested logit model to forecast television ratings," International Journal of Forecasting, Elsevier, vol. 28(3), pages 607-622.
    3. I. Robert Chiang & Jhih‐Hua Jhang‐Li, 2020. "Competition through Exclusivity in Digital Content Distribution," Production and Operations Management, Production and Operations Management Society, vol. 29(5), pages 1270-1286, May.
    4. Danaher, Peter J. & Dagger, Tracey S. & Smith, Michael S., 2011. "Forecasting television ratings," International Journal of Forecasting, Elsevier, vol. 27(4), pages 1215-1240, October.
    5. Shinjini Pandey & Goutam Dutta & Harit Joshi, 2017. "Survey on Revenue Management in Media and Broadcasting," Interfaces, INFORMS, vol. 47(3), pages 195-213, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Danaher, Peter J. & Dagger, Tracey S. & Smith, Michael S., 2011. "Forecasting television ratings," International Journal of Forecasting, Elsevier, vol. 27(4), pages 1215-1240, October.
    2. Sha Yang & Vishal Narayan & Henry Assael, 2006. "Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model," Marketing Science, INFORMS, vol. 25(4), pages 336-349, July.
    3. Srinivas K. Reddy & Jay E. Aronson & Antonie Stam, 1998. "SPOT: Scheduling Programs Optimally for Television," Management Science, INFORMS, vol. 44(1), pages 83-102, January.
    4. Givon, Moshe & Grosfeld-Nir, Abraham, 2008. "Using partially observed Markov processes to select optimal termination time of TV shows," Omega, Elsevier, vol. 36(3), pages 477-485, June.
    5. Danaher, Peter & Dagger, Tracey, 2012. "Using a nested logit model to forecast television ratings," International Journal of Forecasting, Elsevier, vol. 28(3), pages 607-622.
    6. Song, Lianlian & Shi, Yang & Tso, Geoffrey Kwok Fai & Lo, Hing Po, 2021. "Forecasting week-to-week television ratings using reduced-form and structural dynamic models," International Journal of Forecasting, Elsevier, vol. 37(1), pages 302-321.
    7. Syed Mohd Muneeb & Ahmad Yusuf Adhami & Zainab Asim & Syed Aqib Jalil, 2019. "Bi-level decision making models for advertising allocation problem under fuzzy environment," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 10(2), pages 160-172, April.
    8. M J Brusco, 2008. "Scheduling advertising slots for television," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(10), pages 1363-1372, October.
    9. Jungwon Yeo, 2017. "The Weekend Effect in Television Viewership and Prime-Time Scheduling," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 51(3), pages 315-341, November.
    10. Jessica Clark & Jean-François Paiement & Foster Provost, 2023. "Who’s Watching TV?," Information Systems Research, INFORMS, vol. 34(4), pages 1622-1640, December.
    11. Pérez-Gladish, B. & Gonzalez, I. & Bilbao-Terol, A. & Arenas-Parra, M., 2010. "Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data," Omega, Elsevier, vol. 38(1-2), pages 84-94, February.
    12. Eliashberg, Jehoshua & Hegie, Quintus & Ho, Jason & Huisman, Dennis & Miller, Steven J. & Swami, Sanjeev & Weinberg, Charles B. & Wierenga, Berend, 2009. "Demand-driven scheduling of movies in a multiplex," International Journal of Research in Marketing, Elsevier, vol. 26(2), pages 75-88.
    13. Shinjini Pandey & Goutam Dutta & Harit Joshi, 2017. "Survey on Revenue Management in Media and Broadcasting," Interfaces, INFORMS, vol. 47(3), pages 195-213, June.
    14. Ronald Goettler & Ron Shachar, 2000. "Estimating Product Characteristics and Spatial Competition in the Network Television Industry," Econometric Society World Congress 2000 Contributed Papers 1691, Econometric Society.
    15. Jo, Jee Hyung & Lee, Jong Hee & Cho, Shin, 2020. "The characteristics of videos on demand for television programs and the determinants of their viewing patterns: Evidence from the Korean IPTV market," Telecommunications Policy, Elsevier, vol. 44(8).
    16. Srinivas Bollapragada & Marc Garbiras, 2004. "Scheduling Commercials on Broadcast Television," Operations Research, INFORMS, vol. 52(3), pages 337-345, June.
    17. Gaurav Sabnis & Rajdeep Grewal, 2015. "Cable News Wars on the Internet: Competition and User-Generated Content," Information Systems Research, INFORMS, vol. 26(2), pages 301-319, June.
    18. José Antonio Carbajal & Wes Chaar, 2017. "Turner Optimizes the Allocation of Audience Deficiency Units," Interfaces, INFORMS, vol. 47(6), pages 518-536, December.
    19. José Antonio Carbajal & Peter Williams & Andreea Popescu & Wes Chaar, 2019. "Turner Blazes a Trail for Audience Targeting on Television with Operations Research and Advanced Analytics," Interfaces, INFORMS, vol. 49(1), pages 64-89, January.
    20. Kenneth C. Wilbur & Linli Xu & David Kempe, 2013. "Correcting Audience Externalities in Television Advertising," Marketing Science, INFORMS, vol. 32(6), pages 892-912, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ejores:v:104:y:1998:i:3:p:451-473. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/eor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.