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Optimal marketing behavior in oligopoly

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  • Lambin, Jean-Jacques
  • Naert, Philippe A.
  • Bultez, Alain
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    File URL: http://www.sciencedirect.com/science/article/B6V64-45GSCNM-57/2/7d122d0e08f3af20b73a95ee66899c62
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    Bibliographic Info

    Article provided by Elsevier in its journal European Economic Review.

    Volume (Year): 6 (1975)
    Issue (Month): 2 (April)
    Pages: 105-128

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    Handle: RePEc:eee:eecrev:v:6:y:1975:i:2:p:105-128

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    Web page: http://www.elsevier.com/locate/eer

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    Cited by:
    1. Goddard, Ellen W. & Freebairn, John W. & Griffith, Garry R., 2003. "Issues in evaluating generic promotion in the food chain," 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia 57871, Australian Agricultural and Resource Economics Society.
    2. Kim, Chung Koo, 1996. "The interaction between price and long-run variables in a multinational brand market," Journal of Business Research, Elsevier, vol. 37(1), pages 1-14, September.
    3. Marine Le Gall-Ely, 2009. "Définition, mesure et déterminants du consentement à payer du consommateur : synthèse critique et voies de recherche," Post-Print hal-00522826, HAL.
    4. Bolton, R.N. & Lemo, K.N. & Verhoef, P.C., 2002. "The Theoretical Underpinnings of Customer Asset Management," ERIM Report Series Research in Management ERS-2002-80-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
    5. Shin, Changhoon, 2004. "Asymmetric competitive reactions: likelihood and their determinants in retail gasoline markets," Journal of Business Research, Elsevier, vol. 57(8), pages 821-828, August.
    6. Guenter Lang, 2005. "Werbemarkt Fernsehen: Zur Eignung der Spektralanalyse als Prognoseinstrument," Discussion Paper Series 274, Universitaet Augsburg, Institute for Economics.
    7. Kohli, Chiranjeev, 1999. "Signaling New Product Introductions: A Framework Explaining the Timing of Preannouncements," Journal of Business Research, Elsevier, vol. 46(1), pages 45-56, September.

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