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Paying the price of sweetening your donation: Evidence from a natural field experiment

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  • Alpízar, Francisco
  • Martinsson, Peter

Abstract

We add a gift in appreciation of the subject’s contribution to a social reference treatment successfully proven to trigger higher donations, and find that the share of people contributing decreases significantly, thereby eroding the original treatment’s capacity to increase donations.

Suggested Citation

  • Alpízar, Francisco & Martinsson, Peter, 2012. "Paying the price of sweetening your donation: Evidence from a natural field experiment," Economics Letters, Elsevier, vol. 114(2), pages 182-185.
    • Handle: RePEc:eee:ecolet:v:114:y:2012:i:2:p:182-185
    DOI: 10.1016/j.econlet.2011.10.008
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    5. Alpizar, Francisco & Carlsson, Fredrik & Johansson-Stenman, Olof, 2008. "Anonymity, reciprocity, and conformity: Evidence from voluntary contributions to a national park in Costa Rica," Journal of Public Economics, Elsevier, vol. 92(5-6), pages 1047-1060, June.
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    7. Jen Shang & Rachel Croson, 2009. "A Field Experiment in Charitable Contribution: The Impact of Social Information on the Voluntary Provision of Public Goods," Economic Journal, Royal Economic Society, vol. 119(540), pages 1422-1439, October.
    8. Bruno S. Frey & Stephan Meier, 2004. "Social Comparisons and Pro-social Behavior: Testing "Conditional Cooperation" in a Field Experiment," American Economic Review, American Economic Association, vol. 94(5), pages 1717-1722, December.
    9. Martin, Richard & Randal, John, 2008. "How is donation behaviour affected by the donations of others?," Journal of Economic Behavior & Organization, Elsevier, vol. 67(1), pages 228-238, July.
    10. Armin Falk, 2007. "Gift Exchange in the Field," Econometrica, Econometric Society, vol. 75(5), pages 1501-1511, September.
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    Cited by:

    1. Claudia Townsend & Darren DahlEditor & Page MoreauAssociate Editor, 2017. "The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 794-815.
    2. Asiedu, Edward & Ibanez, Marcela, 2014. "The weaker sex? Gender differences in punishment across Matrilineal and Patriarchal Societies," GlobalFood Discussion Papers 165743, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    3. Alem, Yonas & Eggert, Håkan & Kocher, Martin G. & Ruhinduka, Remidius D., 2018. "Why (field) experiments on unethical behavior are important: Comparing stated and revealed behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 156(C), pages 71-85.
    4. Kubo, Takahiro & Shoji, Yasushi & Tsuge, Takahiro & Kuriyama, Koichi, 2018. "Voluntary Contributions to Hiking Trail Maintenance: Evidence From a Field Experiment in a National Park, Japan," Ecological Economics, Elsevier, vol. 144(C), pages 124-128.
    5. Fredrik Carlsson & Haoran He & Peter Martinsson, 2013. "Easy come, easy go," Experimental Economics, Springer;Economic Science Association, vol. 16(2), pages 190-207, June.
    6. Fang, Xing, 2022. "Why we hide good deeds? The selfless and anonymous donation behavior in crowdfunding," Technology in Society, Elsevier, vol. 71(C).
    7. Alpízar, Francisco & Martinsson, Peter & Nordén, Anna, 2015. "Do entrance fees crowd out donations for public goods? Evidence from a protected area in Costa Rica," Environment and Development Economics, Cambridge University Press, vol. 20(3), pages 311-326, June.

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    More about this item

    Keywords

    Donation; Natural field experiment; Reciprocity;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D10 - Microeconomics - - Household Behavior - - - General
    • D60 - Microeconomics - - Welfare Economics - - - General

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