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Bundling, information aggregation and entry deterrence

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  • Park, Jongchool
  • Seo, Kyoungwon
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    Abstract

    This paper provides an explanation for bundling based on its information aggregation effect. Using bundling, the monopolist can hide the information of each monopoly market by aggregating information. We show that the monopolist chooses bundling in an early period because bundling removes potential competition in the following period.

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    File URL: http://www.sciencedirect.com/science/article/B6V84-4SWWT0Y-1/2/c61258d1aa48d8f4f20f2105697189b2
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    Bibliographic Info

    Article provided by Elsevier in its journal Economics Letters.

    Volume (Year): 101 (2008)
    Issue (Month): 2 (November)
    Pages: 100-102

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    Handle: RePEc:eee:ecolet:v:101:y:2008:i:2:p:100-102

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    Web page: http://www.elsevier.com/locate/ecolet

    Related research

    Keywords: Bundling Entry deterrence Information aggregation Information asymmetry;

    References

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    1. Whinston, Michael D, 1990. "Tying, Foreclosure, and Exclusion," American Economic Review, American Economic Association, vol. 80(4), pages 837-59, September.
    2. Adams, William James & Yellen, Janet L, 1976. "Commodity Bundling and the Burden of Monopoly," The Quarterly Journal of Economics, MIT Press, vol. 90(3), pages 475-98, August.
    3. Barry Nalebuff, 2004. "Bundling as an Entry Barrier," The Quarterly Journal of Economics, MIT Press, vol. 119(1), pages 159-187, February.
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    Cited by:
    1. Egbert, Henrik & Greiff, Matthias & Xhangolli, Kreshnik, 2014. "PWYW Pricing ex post Consumption: A Sales Strategy for Experience Goods," MPRA Paper 53376, University Library of Munich, Germany.
    2. Arya, Anil & Mittendorf, Brian, 2013. "Discretionary disclosure in the presence of dual distribution channels," Journal of Accounting and Economics, Elsevier, vol. 55(2), pages 168-182.

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