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Optimal contract under brand name collaboration

Author

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  • Basak, Debasmita
  • Mukherjee, Arijit

Abstract

In an international Cournot duopoly, we determine the optimal contract for a brand name collaboration where the contract consists of fixed-fee and output royalty. We show that the firms always have the incentive for brand name collaboration. However, whether the optimal contract will have positive fixed-fee and positive royalty is not immediate and it depends on the factors such as the transportation cost of exporting and the consumers' initial perception about the products of the firms reflected in the consumers' maximum willingness to pay for the products. Thus, our paper shows that the possibility of brand name collaboration is significantly more than predicted in the existing literature.

Suggested Citation

  • Basak, Debasmita & Mukherjee, Arijit, 2014. "Optimal contract under brand name collaboration," Economic Modelling, Elsevier, vol. 37(C), pages 238-240.
  • Handle: RePEc:eee:ecmode:v:37:y:2014:i:c:p:238-240
    DOI: 10.1016/j.econmod.2013.11.008
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    References listed on IDEAS

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    3. Marjit, Sugata & Beladi, Hamid & Kabiraj, Tarun, 2007. "Brand name collaboration and optimal tariff," Economic Modelling, Elsevier, vol. 24(4), pages 636-647, July.
    4. Kamien, Morton I., 1992. "Patent licensing," Handbook of Game Theory with Economic Applications, in: R.J. Aumann & S. Hart (ed.), Handbook of Game Theory with Economic Applications, edition 1, volume 1, chapter 11, pages 331-354, Elsevier.
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    More about this item

    Keywords

    Brand name collaboration; Fixed-fee; Royalty;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • D45 - Microeconomics - - Market Structure, Pricing, and Design - - - Rationing; Licensing

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