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Reverse marketing in Asia: A Korean experience

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  • Choi, Thomas

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  • Choi, Thomas, 1999. "Reverse marketing in Asia: A Korean experience," Business Horizons, Elsevier, vol. 42(5), pages 34-40.
    • Handle: RePEc:eee:bushor:v:42:y:1999:i:5:p:34-40
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    1. Hartley, Janet L. & Choi, Thomas Y., 1996. "Supplier development: Customers as a catalyst of process change," Business Horizons, Elsevier, vol. 39(4), pages 37-44.
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