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Marketing in the twilight zone

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  • Biemans, Wim G.

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Suggested Citation

  • Biemans, Wim G., 1998. "Marketing in the twilight zone," Business Horizons, Elsevier, vol. 41(6), pages 69-76.
  • Handle: RePEc:eee:bushor:v:41:y:1998:i:6:p:69-76
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    References listed on IDEAS

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    1. Quelch, John A., 1987. "Why not exploit dual marketing?," Business Horizons, Elsevier, vol. 30(1), pages 52-60.
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    Cited by:

    1. Maria Antonella Ferri & Maria Palazzo, 2018. "Dual marketing communications: Enriching channel value network with a multi-channel strategic communication," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 69-83.
    2. Francesca Conte & Agostino Vollero, 2018. "CEOs of dual marketers organizations: Communication and reputation management issues," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 21-39.
    3. Alfonso Siano & Chiara Luisa Cant?, 2018. "Re-discovering dual marketing: Internet?s contribution," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 13-19.
    4. Maria Giovanna Confetto & Maddalena Della Volpe & Claudia Covucci, 2018. "Dual marketers and sustainability communication. Empirical evidence from corporate websites," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 41-68.

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    1. Maria Antonella Ferri & Maria Palazzo, 2018. "Dual marketing communications: Enriching channel value network with a multi-channel strategic communication," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 69-83.
    2. Maria Giovanna Confetto & Maddalena Della Volpe & Claudia Covucci, 2018. "Dual marketers and sustainability communication. Empirical evidence from corporate websites," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 41-68.
    3. Francesca Conte & Agostino Vollero, 2018. "CEOs of dual marketers organizations: Communication and reputation management issues," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 21-39.
    4. Alfonso Siano & Chiara Luisa Cant?, 2018. "Re-discovering dual marketing: Internet?s contribution," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 13-19.
    5. Demetrios Vakratsas & Aneel Keswani & David Stolin, 2021. "Advertising persuasion in dual markets," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(1), pages 239-245, January.

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