How market research discourages major innovation
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Bibliographic InfoArticle provided by Elsevier in its journal Business Horizons.
Volume (Year): 17 (1974)
Issue (Month): 3 (June)
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Web page: http://www.elsevier.com/locate/bushor
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- Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
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