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A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets

Author

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  • Murat Koç

    (Çað University, Faculty of Law, Mersin, Turkey)

  • Fatih Koç

    (Sabancý Üniversitesi, MBA, Turkey)

Abstract

This paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aimsto gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around it.

Suggested Citation

  • Murat Koç & Fatih Koç, 2014. "A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets," International Review of Management and Marketing, Econjournals, vol. 4(3), pages 217-223.
    • Handle: RePEc:eco:journ3:2014-03-05
    as

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    References listed on IDEAS

    as
    1. Swann, G. M. Peter & Prevezer, Martha & Stout, David (ed.), 1998. "The Dynamics of Industrial Clustering: International Comparisons in Computing and Biotechnology," OUP Catalogue, Oxford University Press, number 9780198289593.
    2. Michael E. Porter, 2000. "Location, Competition, and Economic Development: Local Clusters in a Global Economy," Economic Development Quarterly, , vol. 14(1), pages 15-34, February.
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    More about this item

    Keywords

    Multinational Company; Competitive Edge; Traditional Markets; Clusters;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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