Fumiko Takeda () (University of Tokyo) Hiroaki Yamazaki () (University of Tokyo)
Abstract
This paper investigates stock price reactions to Japanfs popular TV program gProject X,h which was broadcast on NHK between 2000 and 2005.@By using a standard event study methodology, we found that stock prices of these companies increased on average after the broadcast. In particular, the programs focusing on product development and marketing tended to raise stock prices.
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Article provided by Economics Bulletin in its journal Economics Bulletin.
Volume (Year): 13 (2006) Issue (Month): 7 () Pages: 1-7 Download reference. The following formats are available: HTML,
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Handle: RePEc:ebl:ecbull:v:13:y:2006:i:7:p:1-7
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