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Giving away the store: How the zero price constraint results in fewer add-on features

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  • Ben O Smith

    (University of Nebraska at Omaha)

Abstract

This paper discusses an issue impacting intellectual property products with nearly zero marginal cost: the zero price constraint. As established in the literature, aftermarkets result in a subsidization of the primary market, sometimes resulting in prices below marginal cost. While aftermarket add-ons are now common in intellectual property products such as software, the firms usually can't charge a primary market price below zero. This paper shows that with the zero price constraint in effect, firms give more of the overall product away for free and pricing in the aftermarket is determined by the number of competitors in the primary market; despite assuming all consumers are initially unaware of the aftermarket's existence. With the constraint in effect, consumers are better off and firms can potentially earn less profit.

Suggested Citation

  • Ben O Smith, 2016. "Giving away the store: How the zero price constraint results in fewer add-on features," Economics Bulletin, AccessEcon, vol. 36(2), pages 983-992.
    • Handle: RePEc:ebl:ecbull:eb-16-00121
    as

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    References listed on IDEAS

    as
    1. Severin Borenstein & Jeffrey K. Mackie‐Mason & Janet S. Netz, 2000. "Exercising Market Power in Proprietary Aftermarkets," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 9(3), pages 157-188, June.
    2. Lal, Rajiv & Matutes, Carmen, 1994. "Retail Pricing and Advertising Strategies," The Journal of Business, University of Chicago Press, vol. 67(3), pages 345-370, July.
    3. Salop, Steven C, 1979. "Strategic Entry Deterrence," American Economic Review, American Economic Association, vol. 69(2), pages 335-338, May.
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    More about this item

    Keywords

    Aftermarkets; Bounded Rationality; Consumer Myopia; Add-Ons; Shrouded Prices;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty

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