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On the Use of Cheap Talk in New Product Valuation

Author

Listed:
  • Rodolfo M. Nayga, Jr.

    (Texas A&M University)

  • Ximing Wu

    (Texas A&M University)

  • Robert G. Brummett

    (Texas A&M University)

Abstract

This study reports on the potential use of “cheap talk” in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.

Suggested Citation

  • Rodolfo M. Nayga, Jr. & Ximing Wu & Robert G. Brummett, 2007. "On the Use of Cheap Talk in New Product Valuation," Economics Bulletin, AccessEcon, vol. 2(1), pages 1-9.
    • Handle: RePEc:ebl:ecbull:eb-07b40001
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    File URL: http://www.accessecon.com/pubs/EB/2007/Volume2/EB-07B40001A.pdf
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    References listed on IDEAS

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    2. Maurice Doyon & Laure Saulais & Bernard Ruffieux & Denise Bweli, 2015. "Hypothetical bias for private goods: does cheap talk make a difference?," Post-Print hal-01254936, HAL.
    3. Dominique Ami & Frédéric Aprahamian & Olivier Chanel & Stéphane Luchini, 2011. "A Test of Cheap Talk in Different Hypothetical Contexts: The Case of Air Pollution," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 50(1), pages 111-130, September.
    4. Bello, Muhammad Baba & Abdulai, Awudu, 2015. "Evaluating Preferences for Organic Product Attributes in Nigeria: Attribute non-attendance under explicit and implicit priming task," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205085, Agricultural and Applied Economics Association.
    5. Tsigkou, Stavroula & Klonaris, Stathis, 2020. "Eliciting Farmers' Willingness to Pay for Innovative Fertilizer Against Soil Salinity: Comparison of Two Methods in a Field Survey," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 9, December.
    6. Wuepper, David & Clemm, Alexandra & Wree, Philipp, 2019. "The preference for sustainable coffee and a new approach for dealing with hypothetical bias," Journal of Economic Behavior & Organization, Elsevier, vol. 158(C), pages 475-486.
    7. Stavroula Tsigou & Stathis Klonaris, 2018. "Factors affecting farmers’ WTP for innovative fertilizer against soil salinity," Working Papers 2018-3, Agricultural University of Athens, Department Of Agricultural Economics.
    8. Penn, Jerrod & Hu, Wuyang, 2016. "Making the Most of Cheap Talk in an Online Survey," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236171, Agricultural and Applied Economics Association.
    9. Tenaw G. Abate & Morten R. Mørkbak & Søren B. Olsen, 2018. "Inducing value and institutional learning effects in stated choice experiments using advanced disclosure and instructional choice set treatments," Agricultural Economics, International Association of Agricultural Economists, vol. 49(3), pages 339-351, May.
    10. Giotis, Thomas & Drichoutis, Andreas C., 2020. "Consumer acceptance and willingness-to-pay for insect-based foods: The role of proximity of insects in the food chain," MPRA Paper 104840, University Library of Munich, Germany.
    11. Stephane Bergeron & Maurice Doyon & Laurent Muller, 2019. "Strategic response: A key to understand how cheap talk works," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 67(1), pages 75-83, March.
    12. Drichoutis, Andreas C. & Lusk, Jayson L. & Pappa, Valentina, 2016. "Elicitation formats and the WTA/WTP gap: A study of climate neutral foods," Food Policy, Elsevier, vol. 61(C), pages 141-155.
    13. Jin, Shaosheng & Guo, Haiyue & Mao, Feiying & Zhou, Lin & Cheng, Guangyan, 2016. "Willingness To Pay For Implementing Haccp Systems In China’S Small And Medium-Sized Food Enterprises," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 4(2), pages 1-13, April.
    14. Mohammed H. Alemu & Søren B. Olsen, 2017. "Can a Repeated Opt-Out Reminder remove hypothetical bias in discrete choice experiments? An application to consumer valuation of novel food products," IFRO Working Paper 2017/05, University of Copenhagen, Department of Food and Resource Economics.
    15. Kemeze, Francis H., 2020. "Demand for Supplemental Irrigation via Small-Scale Water Harvesting," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304569, Agricultural and Applied Economics Association.
    16. Britwum, Kofi & Yiannaka, Amalia, 2019. "Consumer willingness to pay for food safety interventions: The role of message framing and issue involvement," Food Policy, Elsevier, vol. 86(C), pages 1-1.
    17. Victor Champonnois & Olivier Chanel, 2016. "How useful are (Censored) Quantile Regressions for Contingent Valuation?," Working Papers 2016.12, FAERE - French Association of Environmental and Resource Economists.

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    More about this item

    Keywords

    cheap talk;

    JEL classification:

    • B4 - Schools of Economic Thought and Methodology - - Economic Methodology

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