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Book Review: IDENTITY ECONOMICS: HOW OUR IDENTITIES SHAPE OUR WORK, WAGES, AND WELL-BEING George A. Akerlof & Rachel E. Kranton, Princeton, 2010, 185 pages, ISBN 978-0-691-14648-5

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  • Toni Cannard

    (TCSIRO Marine & Atmospheric Research, Ecosciences Precinct, Dutton Park, Queensland)

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    Abstract

    Akerlof & Kranton propose a way to capture the power of identity with traditional economic analysis. The writing is lucid and clear and opens the way to wide readership by avoiding the use of economic jargon. The book’s stated aim is to introduce a way of making sense of the effect social contexts have on beliefs (or non-economic motives). Identity economics, they say, gives a vocabulary and analytical framework to discover and describe norms that drives these motives – a social context putting ‘humanity’ into understanding individual decision making.

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    File URL: http://www.eap-journal.com/archive/v41_i2_08-bookreview.pdf
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    Bibliographic Info

    Article provided by Queensland University of Technology (QUT), School of Economics and Finance in its journal Economic Analysis and Policy (EAP).

    Volume (Year): 41 (2011)
    Issue (Month): 2 (September)
    Pages: 241-242

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    Handle: RePEc:eap:articl:v:41:y:2011:i:2:p:241-242

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