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Grüner Strom: Verbraucher sind bereit, für Investitionen in erneuerbare Energien zu zahlen

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Author Info

  • Anselm Mattes

Abstract

Für den Ausbau der erneuerbaren Energien in Deutschland ist neben den politisch gesetzten Rahmenbedingungen auch die Akzeptanz der Verbraucher entscheidend. Eine aktuelle Studie der DIW econ untersucht das Nachfrageverhalten ökologisch orientierter Stromkunden. Auf Basis einer Befragung wurde analysiert, welche Eigenschaften aus Sicht der Verbraucher besonders wichtig sind. Dabei wurden die Zahlungsbereitschaften der Verbraucher für einzelne Produktmerkmale wie die Art des erzeugten Stroms oder das Investitionsverhalten und die regionale Ausrichtung des Stromanbieters ermittelt. Die Ergebnisse zeigen, dass die Verbraucher im Durchschnitt nicht nur alle ökologischen Eigenschaften eines Stromprodukts wichtig finden, sondern auch bereit sind, Preisaufschläge zu bezahlen. Eine besonders hohe Zahlungsbereitschaft ergibt sich für Stromprodukte von regionalen Anbietern, die aktiv in den Ausbau erneuerbarer Energien investieren.

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Bibliographic Info

Article provided by DIW Berlin, German Institute for Economic Research in its journal DIW Wochenbericht.

Volume (Year): 79 (2012)
Issue (Month): 7 ()
Pages: 2-9

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Handle: RePEc:diw:diwwob:79-7-1

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Related research

Keywords: Green electricity; consumer preferences; discrete choice experiment; energy revolution;

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Cited by:
  1. Grieser, Benno & Madlener, Reinhard & Sunak, Yasin, 2013. "Economics of Small Wind Power Plants in Urban Settings: An Empirical Investigation for Germany," FCN Working Papers 1/2013, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
  2. Herbes, Carsten & Ramme, Iris, 2014. "Online marketing of green electricity in Germany—A content analysis of providers’ websites," Energy Policy, Elsevier, vol. 66(C), pages 257-266.

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