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Grüner Strom: Verbraucher sind bereit, für Investitionen in erneuerbare Energien zu zahlen

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  • Anselm Mattes

Abstract

Für den Ausbau der erneuerbaren Energien in Deutschland ist neben den politisch gesetzten Rahmenbedingungen auch die Akzeptanz der Verbraucher entscheidend. Eine aktuelle Studie der DIW econ untersucht das Nachfrageverhalten ökologisch orientierter Stromkunden. Auf Basis einer Befragung wurde analysiert, welche Eigenschaften aus Sicht der Verbraucher besonders wichtig sind. Dabei wurden die Zahlungsbereitschaften der Verbraucher für einzelne Produktmerkmale wie die Art des erzeugten Stroms oder das Investitionsverhalten und die regionale Ausrichtung des Stromanbieters ermittelt. Die Ergebnisse zeigen, dass die Verbraucher im Durchschnitt nicht nur alle ökologischen Eigenschaften eines Stromprodukts wichtig finden, sondern auch bereit sind, Preisaufschläge zu bezahlen. Eine besonders hohe Zahlungsbereitschaft ergibt sich für Stromprodukte von regionalen Anbietern, die aktiv in den Ausbau erneuerbarer Energien investieren.

Suggested Citation

  • Anselm Mattes, 2012. "Grüner Strom: Verbraucher sind bereit, für Investitionen in erneuerbare Energien zu zahlen," DIW Wochenbericht, DIW Berlin, German Institute for Economic Research, vol. 79(7), pages 2-9.
    • Handle: RePEc:diw:diwwob:79-7-1
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    Citations

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    Cited by:

    1. Grieser, Benno & Madlener, Reinhard & Sunak, Yasin, 2013. "Economics of Small Wind Power Plants in Urban Settings: An Empirical Investigation for Germany," FCN Working Papers 1/2013, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
    2. Rommel, Jens & Sagebiel, Julian & Müller, Jakob R., 2016. "Quality uncertainty and the market for renewable energy: Evidence from German consumers," Renewable Energy, Elsevier, vol. 94(C), pages 106-113.
    3. Mihailova, Darja & Schubert, Iljana & Martinez-Cruz, Adan L. & Hearn, Adam X. & Sohre, Annika, 2022. "Preferences for configurations of Positive Energy Districts – Insights from a discrete choice experiment on Swiss households," Energy Policy, Elsevier, vol. 163(C).
    4. Herbes, Carsten & Ramme, Iris, 2014. "Online marketing of green electricity in Germany—A content analysis of providers’ websites," Energy Policy, Elsevier, vol. 66(C), pages 257-266.
    5. McKenna, Russell & Herbes, Carsten & Fichtner, Wolf, 2015. "Energieautarkie: Definitionen, Für- bzw. Gegenargumente, und entstehende Forschungsbedarfe," Working Paper Series in Production and Energy 6, Karlsruhe Institute of Technology (KIT), Institute for Industrial Production (IIP).
    6. Herbes, Carsten & Friege, Christian & Baldo, Davide & Mueller, Kai-Markus, 2015. "Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity," Energy Policy, Elsevier, vol. 87(C), pages 562-572.
    7. Herbes, Carsten & Rilling, Benedikt & MacDonald, Scott & Boutin, Nathalie & Bigerna, Simona, 2020. "Are voluntary markets effective in replacing state-led support for the expansion of renewables? – A comparative analysis of voluntary green electricity markets in the UK, Germany, France and Italy," Energy Policy, Elsevier, vol. 141(C).
    8. Fait, Larissa & Wetzel, Heike & Groh, Elke D., 2020. "Choice Preferences for Regional and Green Electricity: Influence of Regional and Environmental Identity," VfS Annual Conference 2020 (Virtual Conference): Gender Economics 224574, Verein für Socialpolitik / German Economic Association.
    9. Jens Maiwald & Tino Schuette, 2021. "Decentralised Electricity Markets and Proactive Customer Behaviour," Energies, MDPI, vol. 14(3), pages 1-27, February.
    10. Grieser, Benno & Sunak, Yasin & Madlener, Reinhard, 2015. "Economics of small wind turbines in urban settings: An empirical investigation for Germany," Renewable Energy, Elsevier, vol. 78(C), pages 334-350.
    11. Lehmann, Nico & Sloot, Daniel & Ardone, Armin & Fichtner, Wolf, 2021. "The limited potential of regional electricity marketing – Results from two discrete choice experiments in Germany," Energy Economics, Elsevier, vol. 100(C).
    12. Carsten Herbes & Lorenz Braun & Dennis Rube, 2016. "Pricing of Biomethane Products Targeted at Private Households in Germany—Product Attributes and Providers’ Pricing Strategies," Energies, MDPI, vol. 9(4), pages 1-15, March.
    13. Engelken, Maximilian & Römer, Benedikt & Drescher, Marcus & Welpe, Isabell, 2018. "Why homeowners strive for energy self-supply and how policy makers can influence them," Energy Policy, Elsevier, vol. 117(C), pages 423-433.

    More about this item

    Keywords

    Green electricity; consumer preferences; discrete choice experiment; energy revolution;
    All these keywords.

    JEL classification:

    • Q4 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy
    • D1 - Microeconomics - - Household Behavior

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