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Verbraucherberatung in Verbraucherzentralen: Orientierung an den Interessen der Verbraucher und Instrument zur Weiterentwicklung der Verbraucherpolitik


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  • Eckhard Benner
  • Beate Weiser
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    Consumer advice should reduce asymmetric information between consumer and supplier as well as provide confidence in markets. However, consumer advice itself is characterised by asymmetric information between adviser and consumer. The article figures out this aspect and shows how consumers cope with this information situation under certain consumer policy conditions. For the sake of clarity it examplifies consumer advice by refering to the work of Verbraucherzentrale Baden- Württemberg e. V., a German consumer association. The article concludes with the recommendation, that consumer advice is useful for consumer policy only when granting consumers interest. Das verbraucherpolitische Instrument Verbraucherberatung soll die asymmetrische Informationsverteilung zwischen Verbrauchern und Unternehmen abbauen und Vertrauen in Märkte schaffen. Bei dieser Aufgabenstellung wird vernachlässigt, dass Verbraucherberatung selbst durch die asymmetrische Informationsverteilung zwischen Berater und Ratsuchendem gekennzeichnet ist. Der Beitrag arbeitet diesen Aspekt heraus und zeigt am Beispiel der Verbraucherberatung der Verbraucherzentralen und aus der Beratungspraxis der Verbraucherzentrale Baden-Württemberg e. V., auf welche Weise Verbraucherberatung verbraucherpolitisch genutzt werden kann.

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    Bibliographic Info

    Article provided by DIW Berlin, German Institute for Economic Research in its journal Vierteljahrshefte zur Wirtschaftsforschung.

    Volume (Year): 78 (2009)
    Issue (Month): 3 ()
    Pages: 144-159

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    Handle: RePEc:diw:diwvjh:78-3-9

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    Related research

    Keywords: Economics of information; consumer advice; consumer policy;

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