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La localisation comme mouvement concurrentiel : quelle stratégie spatiale pour le nouvel entrant?

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  • Sébastien Liarte

    ()
    (Université Paris 9 Dauphine)

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    Abstract

    (VF)L’objectif de cet article est de montrer dans quelle mesure la localisation des réseaux concurrents est un facteur à prendre en compte pour une entreprise à l’heure de construire spatialement son propre réseau de distribution et ce tout particulièrement pour un nouvel entrant. La localisation est ici appréhendée comme un mouvement concurrentiel traduisant une stratégie d’évitement ou d’affrontement. Un état de l’art pluridisciplinaire des travaux portant sur la problématique de la localisation en tant que mouvement concurrentiel conduit à délimiter quatre grandes étapes théoriques dans la création d’un réseau de distribution impliquant des stratégies différentes vis-à-vis de la concurrence.(VA) The aim of this paper is to show to what extent the location of competitors can be important in a retailer’s decision to build spatially his own retailing network, particularly in the case of a new entrant. In this paper, location is conceived of as a competitive movement. When deciding where to open a new store, a retailer can choose between two spatial strategies with opposing consequences : locating a store close to a competitor's or looking for spatial isolation. A multidisciplinary state of the art concerning the problem of location as a competitive movement allowed us to isolate four important theoretical stages in the creation of a retailing network implying different strategies with respect to competitors.

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    Bibliographic Info

    Article provided by revues.org in its journal Revue Finance Contrôle Stratégie.

    Volume (Year): 7 (2004)
    Issue (Month): 4 (December)
    Pages: 167-192

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    Handle: RePEc:dij:revfcs:v:7:y:2004:i:q4:p:167-192

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    Related research

    Keywords: localisation; concurrence; évitement; proximité; réseaux de distribution; location; competition; avoidance; proximity; retail network;

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    1. Faouzi Bensebaa, 2001. "Impact des sphères d'influence sur le comportement concurrentiel des firmes," Revue Finance Contrôle Stratégie, revues.org, vol. 4(2), pages 33-61, March.
    2. Caves, Richard E, 1984. "Economic Analysis and the Quest for Competitive Advantage," American Economic Review, American Economic Association, vol. 74(2), pages 127-32, May.
    3. Gregory S. Carpenter & Kent Nakamoto, 1990. "Competitive Strategies for Late Entry into a Market with a Dominant Brand," Management Science, INFORMS, vol. 36(10), pages 1268-1278, October.
    4. B. Douglas Bernheim & Michael D. Whinston, 1990. "Multimarket Contact and Collusive Behavior," RAND Journal of Economics, The RAND Corporation, vol. 21(1), pages 1-26, Spring.
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