(VF)L’objectif de cet article est de montrer dans quelle mesure la localisation des réseaux concurrents est un facteur à prendre en compte pour une entreprise à l’heure de construire spatialement son propre réseau de distribution et ce tout particulièrement pour un nouvel entrant. La localisation est ici appréhendée comme un mouvement concurrentiel traduisant une stratégie d’évitement ou d’affrontement. Un état de l’art pluridisciplinaire des travaux portant sur la problématique de la localisation en tant que mouvement concurrentiel conduit à délimiter quatre grandes étapes théoriques dans la création d’un réseau de distribution impliquant des stratégies différentes vis-à-vis de la concurrence.(VA) The aim of this paper is to show to what extent the location of competitors can be important in a retailer’s decision to build spatially his own retailing network, particularly in the case of a new entrant. In this paper, location is conceived of as a competitive movement. When deciding where to open a new store, a retailer can choose between two spatial strategies with opposing consequences : locating a store close to a competitor's or looking for spatial isolation. A multidisciplinary state of the art concerning the problem of location as a competitive movement allowed us to isolate four important theoretical stages in the creation of a retailing network implying different strategies with respect to competitors.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
Volume (Year): 7 (2004) Issue (Month): 4 (December) Pages: 167-192 Download reference. The following formats are available: HTML
(with abstract),
plain text
(with abstract),
BibTeX,
RIS (EndNote, RefMan, ProCite),
ReDIF
Find related papers by JEL classification: L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.: