In line with the research stream dealing with French medium firms, this paper treats of the structures of the marketing function. The field investigation carried out on 84 French medium firms brings to light three classes. These classes differ about size, the nature of the relation between the firm and its major customer, and about environmental scanning. Further investigations are proposed.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
Volume (Year): 2 (1999) Issue (Month): 4 (December) Pages: 5-29 Download reference. The following formats are available: HTML
(with abstract),
plain text
(with abstract),
BibTeX,
RIS (EndNote, RefMan, ProCite),
ReDIF
Handle: RePEc:dij:revfcs:v:2:y:1999:i:q4:p:5-29
Contact details of provider: Postal: 49,rue Héricart,75015 Paris, France Phone: +33(0)145781292 Fax: +33(0)145750567 Web page: http://www.economica.fr/
Order Information: Postal: Economica, 49,rue Héricart, 75015 Paris, France
For technical questions regarding this item, or to correct its listing, contact: (Gérard Charreaux).