Advanced Search
MyIDEAS: Login to save this article or follow this journal

Analyse des stratégies de développement des assureurs dans la banque : une approche par la théorie des ressources

Contents:

Author Info

  • Madji Ben Selma

    (Université du Maine)

  • Eric Lamarque

    (Université de Bordeaux)

Registered author(s):

    Abstract

    (VF)Les assureurs qui affirment ne pas vouloir se diversifier dans les métiers de la banque se raréfient ; la majorité des grands assureurs européens se sont lancés dans la banque, et de nouvelles expériences sont en train d’être menées. Ce travail est l’un des premiers à se focaliser sur la question de la diversification des assureurs en banque. Il propose, à travers une recherche réalisée au sein de quatre assureurs européens, d’étudier les différentes facettes de la stratégie de diversification vers les métiers de banque. L’objectif est de comprendre pourquoi les assureurs ne réussissent par leurs développements en banque, de la même façon que les banquiers ont réussi leur modèle de bancassurance. Les résultats obtenus ont permis d’identifier les sources actuelles de synergies entre les métiers des assureurs et celui de la banque, ainsi que les freins et blocages à l’exploitation réelle de ces sources de synergies.(VA)Many European insurers have been engaging during the last years in banking activities, following the same reasons as the banks when they entered the bancassurance market. No study, however, treated the business diversification in the specific case of insurer-banks. The effort of our study is based principally upon carrying out cases studies. We are trying to explain why insurers have not been performing as well as bankers in a banking/ insurance industry. We discuss sources of business relatedness in the financial services and sources of value creation associated with these types of relatedness. We focus on the actual links between insurer’s core business and banking activities, and will examine factors that have a significant impact on the success or failure of this strategy.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://fcs.revues.org/1169
    Download Restriction: no

    Bibliographic Info

    Article provided by revues.org in its journal Revue Finance Contrôle Stratégie.

    Volume (Year): 15 (2012)
    Issue (Month): 3 (September)
    Pages: 49-72

    as in new window
    Handle: RePEc:dij:revfcs:v:15:y:2012:i:3:p:49-72.

    Contact details of provider:
    Web page: http://www.revues.org/

    Order Information:
    Email:

    Related research

    Keywords: interrelation métiers; diversification; étude de cas; banque-assurance; RBV; business relatedness; diversification; case study; insurer-banking.;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Amélie Artis & Simon Cornée, 2013. "Transformation informationnelle, certification et intermédiation financière : le cas de la banque solidaire," Economics Working Paper Archive (University of Rennes 1 & University of Caen) 201326, Center for Research in Economics and Management (CREM), University of Rennes 1, University of Caen and CNRS.

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:dij:revfcs:v:15:y:2012:i:3:p:49-72.. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gérard Charreaux).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.