Advanced Search
MyIDEAS: Login

Mutualisme, prédation et parasitisme:la proximité géographique vis-à-vis des concurrents comme stratégie de localisation

Contents:

Author Info

  • Sébastien Liarte

    ()
    (Université de Toulouse 1 (IAE))

Registered author(s):

    Abstract

    (VF)Même si les effets positifs de l’agglomération ont été démontrés à de nombreuses reprises, cette stratégie peut avoir des conséquences négatives qui obligent les entreprises à mettre en place une différenciation de l’offre. Cet article montre cependant que les entreprises commerciales disposant de plusieurs unités peuvent, du fait de leur caractéristique structurelle, mettre en place une stratégie de proximité géographique délibérée même lorsque les produits ou services proposés sont indifférenciés. Les entreprises multi-unités peuvent adopter une politique de proximité afin de coopérer avec leurs concurrents, de les attaquer ou encore de les parasiter. L’étude de la localisation des restaurants McDonald’s et Quick à Paris de 1984 à 2004 permet d’illustrer empiriquement ce phénomène.(VA)The positive effects of geographical proximity have been demonstrated on several occasions. A strategy of closeness also produces negative effects that lead firms to differentiate their offer. However, this article underlines the fact that multi-unit commercial firms, because of their specificity, can deliberately choose a strategy of geographical proximity without even differentiating products or services. With respect to competitors or site, cooperative, predatory or parasitic strategies can be adopted. The study of the location of McDonald's and Quick restaurants in Paris from 1984 until 2004 illustrates this phenomenon empirically.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://leg2.u-bourgogne.fr/rev/102186.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by revues.org in its journal Revue Finance Contrôle Stratégie.

    Volume (Year): 10 (2007)
    Issue (Month): 2 (June)
    Pages: 157-186

    as in new window
    Handle: RePEc:dij:revfcs:v:10:y:2007:i:q2:p:157-186

    Contact details of provider:
    Web page: http://www.revues.org/

    Order Information:
    Email:

    Related research

    Keywords: localisation; concurrence; proximité; restauration rapide; location; rivalry; proximity; fast food industry.;

    Find related papers by JEL classification:

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Judith R. Gelman & Steven C. Salop, 1983. "Judo Economics: Capacity Limitation and Coupon Competition," Bell Journal of Economics, The RAND Corporation, vol. 14(2), pages 315-325, Autumn.
    2. Corwin D. Edwards, 1955. "Conglomerate Bigness as a Source of Power," NBER Chapters, in: Business Concentration and Price Policy, pages 331-359 National Bureau of Economic Research, Inc.
    3. Lieberman, Marvin B, 1987. "Excess Capacity as a Barrier to Entry: An Empirical Appraisal," Journal of Industrial Economics, Wiley Blackwell, vol. 35(4), pages 607-27, June.
    4. Jeffrey H. Fischer & Joseph E. Harrington Jr., 1996. "Product Variety and Firm Agglomeration," RAND Journal of Economics, The RAND Corporation, vol. 27(2), pages 281-309, Summer.
    5. von Boventer, Edwin, 1970. "Optimal Spatial Structure and Regional Development," Kyklos, Wiley Blackwell, vol. 23(4), pages 903-26.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:dij:revfcs:v:10:y:2007:i:q2:p:157-186. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gérard Charreaux).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.