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Editorial: To Our Readers and Supporters from the New Editor

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Author Info
Plummer, Joseph T.
Abstract

The advertising business is about ideas, creativity, and innovation. It is the DNA of what my former boss Ed Ney called commercial persuasion. There is no shortage of ideas, creativity, and innovation but we lack meaningful channels to share and codify innovation. Ideas and creativity sooner or later are on public display. Here is where the Journal of Advertising Research (JAR) comes into perspective.

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File URL: http://journals.cambridge.org/abstract_S0021849904040280
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Publisher Info
Article provided by Cambridge University Press in its journal Journal of Advertising Research.

Volume (Year): 44 (2004)
Issue (Month): 03 (September)
Pages: 223-224
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:cup:jadres:v:44:y:2004:i:03:p:223-224_04

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