Editorial: Some Key Questions
AbstractAfter a few tangents in past issues, this editorial returns to the contents of just this issue. There is a lot of good stuff here. Much of the content of this issue centers on three crucial questions in advertising: not all of them are about advertising itself.
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Bibliographic InfoArticle provided by Cambridge University Press in its journal Journal of Advertising Research.
Volume (Year): 43 (2003)
Issue (Month): 04 (December)
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