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How Personality Makes a Difference

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  • Plummer, Joseph T.
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    File URL: http://journals.cambridge.org/abstract_S002184990000012X
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    Bibliographic Info

    Article provided by Cambridge University Press in its journal Journal of Advertising Research.

    Volume (Year): 40 (2000)
    Issue (Month): 06 (November)
    Pages: 79-84

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    Handle: RePEc:cup:jadres:v:40:y:2000:i:06:p:79-84_00

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    Cited by:
    1. Tonino Pencarelli & Barbara Francioni & Linda Gabbianelli, 2013. "Factors driving consumer attitude and purchase intention towards hunting firearms," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 85-102, December.
    2. Gianluigi Guido & M. Prete & Alessandro Peluso & R. Maloumby-Baka & Carolina Buffa, 2010. "The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach," International Review of Economics, Springer, vol. 57(1), pages 79-102, March.
    3. Smit, Edith & Bronner, Fred & Tolboom, Maarten, 2007. "Brand relationship quality and its value for personal contact," Journal of Business Research, Elsevier, vol. 60(6), pages 627-633, June.
    4. M. Geuens & B. Weijters & K. De Wulf, 2008. "A New Measure of Brand Personality," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/545, Ghent University, Faculty of Economics and Business Administration.
    5. Bian, Xuemei & Moutinho, Luiz, 2009. "An investigation of determinants of counterfeit purchase consideration," Journal of Business Research, Elsevier, vol. 62(3), pages 368-378, March.

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