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The Competition of Beverage Products in Current Market: A Composite Demand Analysis

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  • Heng, Yan
  • House, Lisa A.
  • Kim, Hyeyoung

Abstract

The beverage sector plays an important role in consumers' daily diet. Recent declines in fruit beverage and soft drink consumption may be a reflection of changing consumers' lifestyles and perceptions. This study uses recent scanner data to develop a demand analysis to examine the competition of various beverages. To obtain reliable demand and elasticity estimates, we test for valid aggregations using the generalized composite commodity theorem. Results suggest that while consumers substitute refrigerated juice with low calorie drinks, a larger proportion of consumers substitute regular soft drinks with fruit drinks.

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  • Heng, Yan & House, Lisa A. & Kim, Hyeyoung, 2018. "The Competition of Beverage Products in Current Market: A Composite Demand Analysis," Agricultural and Resource Economics Review, Cambridge University Press, vol. 47(1), pages 118-131, April.
    • Handle: RePEc:cup:agrerw:v:47:y:2018:i:01:p:118-131_00
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    Cited by:

    1. Hayden Stewart & Fred Kuchler & William Hahn, 2021. "Is competition among soft drinks, juices, and other major beverage categories responsible for reducing Americans' milk consumption?," Agribusiness, John Wiley & Sons, Ltd., vol. 37(4), pages 731-748, October.
    2. Sato, Hideyasu, 2021. "Generalized Axiom of Revealed Preference Tests for Foods and Drinks: The Case of Using POS Data in Japan," 2021 ASAE 10th International Conference (Virtual), January 11-13, Beijing, China 329424, Asian Society of Agricultural Economists (ASAE).
    3. Sato, Hideyasu & 佐藤, 秀保, 2020. "Do Large-scale Point-of-sale Data Satisfy the Generalized Axiom of Revealed Preference in Aggregation Using Representative Price Indexes?: A Case Involving Processed Food and Beverages," RCESR Discussion Paper Series DP19-2, Research Center for Economic and Social Risks, Institute of Economic Research, Hitotsubashi University.

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