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Income of Farmers Who Use Direct Marketing

Author

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  • Govindasamy, Ramu
  • Hossain, Ferdaus
  • Adelaja, Adesoji

Abstract

Policy makers are looking for ways to preserve farmlands, especially near urban areas. Farmers are also trying to find ways to increase their farm income by incorporating non-traditional activities into their farm routine. This paper attempts to quantify the contributions of selected nontraditional activities towards farmers’ efforts to enhance their farm income. For farmers involved in direct marketing, a logit model is used to estimate the probability of attaining high income for each activity considered. The results indicate that activities such as agrotourism, direct retailing to consumers, selling of farm related value-added products, greenhouse operations and urban location of farm markets will increase the chance of attaining high income levels.

Suggested Citation

  • Govindasamy, Ramu & Hossain, Ferdaus & Adelaja, Adesoji, 1999. "Income of Farmers Who Use Direct Marketing," Agricultural and Resource Economics Review, Cambridge University Press, vol. 28(1), pages 76-83, April.
    • Handle: RePEc:cup:agrerw:v:28:y:1999:i:01:p:76-83_00
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    References listed on IDEAS

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    1. Govindasamy, Ramu & Italia, John & Liptak, Clare, 1997. "Quality of Agricultural Produce: Consumer Preferences and Perceptions," P Series 36739, Rutgers University, Department of Agricultural, Food and Resource Economics.
    2. Connell, Cathleen M. & Beierlein, James G. & Vroomen, Harry L., 1986. "Consumer Preferences and Attitudes Regarding Fruit and Vegetable Purchases from Direct Market Outlets," AE & RS Research Reports 257695, Pennsylvania State University, Department of Agricultural Economics and Rural Sociology.
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    1. Uematsu, Hiroki & Mishra, Ashok K., 2011. "Use of Direct Marketing Strategies by Farmers and Their Impact on Farm Business Income," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(1), pages 1-19, April.
    2. Adesoji O. Adelaja & Yohannes G. Hailu & Ahadu T. Tekle & Saichon Seedang, 2010. "Evidence of land hoarding behavior in US agriculture," Agricultural Finance Review, Emerald Group Publishing Limited, vol. 70(3), pages 377-398, November.
    3. Sandip Solanki & Krishna Murthy Inumula, 2021. "Farmers Markets: An Analysis of the Determinants of Consumers Attitudes and Behavior," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 11(1), pages 63-70, March.
    4. Demko, Iryna & Plakias, Zoe & Katchova, Ani, "undated". "How do farmers compose their portfolio of local food marketing channels?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259931, Agricultural and Applied Economics Association.
    5. Pierre Chiaverina & Sophie Drogué & Florence Jacquet & Larry Lev & Robert King, 2023. "Does short food supply chain participation improve farm economic performance? A meta‐analysis," Agricultural Economics, International Association of Agricultural Economists, vol. 54(3), pages 400-413, May.
    6. Stevens Azima & Patrick Mundler, 2022. "Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(2), pages 791-807, June.
    7. Beatriz García-Cornejo & José A. Pérez-Méndez & David Roibás & Alan Wall, 2020. "Efficiency and Sustainability in Farm Diversification Initiatives in Northern Spain," Sustainability, MDPI, vol. 12(10), pages 1-18, May.
    8. Larson, Janelle M. & Findeis, Jill L. & Smith, Stephen M., 2001. "Agricultural Adaptation To Urbanization In Southeastern Pennsylvania," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 30(1), pages 1-12, April.
    9. Gandee, Jesse E. & Brown, Cheryl & D'Souza, Gerard E., 2003. "The Role Of Spatial And Demographic Characteristics In Direct Farm Marketing: An Econometric Approach," 2003 Annual meeting, July 27-30, Montreal, Canada 21912, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    10. Rahe, Mallory L. & Tsay, Juo-Han & Low, Sarah A., 2023. "Vendor persistence and sales growth 2019-2021: Evidence from five rural Oregon farmers markets," 2023 Annual Meeting, July 23-25, Washington D.C. 336002, Agricultural and Applied Economics Association.
    11. Wille, Stefan Clemens & Barklage, Britta & Spiller, Achim & von Meyer-Höfer, Marie, 2018. "Challenging factors of farmer-to-consumer direct marketing: An empirical analysis of German livestock owners," DARE Discussion Papers 1807, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    12. Phillip Warsaw & Steven Archambault & Arden He & Stacy Miller, 2021. "The Economic, Social, and Environmental Impacts of Farmers Markets: Recent Evidence from the US," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
    13. Brian Lee & Jhih‐Yun Liu & Hung‐Hao Chang, 2020. "The choice of marketing channel and farm profitability: Empirical evidence from small farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 36(3), pages 402-421, June.
    14. Timothy Park & Ashok K. Mishra & Shawn J. Wozniak, 2014. "Do farm operators benefit from direct to consumer marketing strategies?," Agricultural Economics, International Association of Agricultural Economists, vol. 45(2), pages 213-224, March.
    15. Larson, Janelle M. & Findeis, Jill L. & Smith, Stephen M., 2000. "Locational Effects Of Urbanization On Agriculture In Southeastern Pennsylvania," 2000 Annual meeting, July 30-August 2, Tampa, FL 21885, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    16. Streeter, Deborah H. & Bills, Nelson L., 2003. "Value-Added Ag-Based Economic Development: A Panacea or False Promise? Part One of a Two-Part Companion Series: What is Value-Added and How Do We Study It?," Working Papers 127189, Cornell University, Department of Applied Economics and Management.
    17. Hung-Hao Chang & Junlin He & Kannika Saeliw, 2017. "The Role of Off-Farm Labor Participation Decisions of Married Farm Couples on Farm Direct Marketing in Taiwan," The Developing Economies, Institute of Developing Economies, vol. 55(1), pages 3-22, March.
    18. Patrick Mundler & Sophie Laughrea, 2015. "Circuits alimentaires de proximité - Quels bénéfices pour le développement des territoires? Étude de cas dans trois territoires québécois," CIRANO Project Reports 2015rp-21, CIRANO.

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