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The Diverse Range of Market Relationships in very Small Enterprises: a Typological Approach


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  • Alexandre Mallard

    (Laboratoire SENSE)

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    The capacity of very small enterprises (VSE) to boost the economic fabric is currently subject to a certain weight of expectation. Researchers emphasise the role which small institutions can play in an economy which is increasingly based on flexibility and demands continual adaptation to market fluctuations. VSE employ a relatively diverse range of forms of market relationship, in line with the form of the business itself. A statistical survey of 818 companies and self-employed individuals identifies eight categories. These are characterised by the registration of the business in geographical regions, the form of client relationship, start-up conditions, the maintenance of market links and the view taken of the role of competition. This typology is used to distinguish the uses which VSE make of the internet (from the point of view of communication, website development and the search for partners), and the forms of closeness which they may employ in economic activity.

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    Bibliographic Info

    Article provided by Institut National de la Statistique et des Etudes Economiques in its journal Economie et Statistique.

    Volume (Year): 407 (2008)
    Issue (Month): (April)
    Pages: 51-71

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    Handle: RePEc:crs:ecosta:es407c

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    Related research

    Keywords: Small Business; Economic Sociology; Internet; Social Networks;

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    1. Fabienne Rosenwald, 1998. "Le financement de l'investissement des petites entreprises industrielles : la place prépondérante de l'autofinancement," Économie et Statistique, Programme National Persée, vol. 319(1), pages 127-136.
    2. Claude Picart, 2004. "Le tissu productif : renouvellement à la base et stabilité au sommet," Économie et Statistique, Programme National Persée, vol. 371(1), pages 89-108.
    3. Frédéric Boccara, 1998. "Emploi : mythe des PME et réalités des groupes," Économie et Statistique, Programme National Persée, vol. 319(1), pages 137-161.
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