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Aproximación a la responsabilidad social corporativa, con énfasis en el direccionamiento de proyectos

Author

Listed:
  • Carlos Alberto Restrepo Carvajal
  • Andrea Alzate Monsalve

Abstract

La Responsabilidad Corporativa, RC, pretende que las políticas y directrices corporativas establecidas para la RC, sean transmitidas transparentemente a toda la organización, haciendo hincapié en los proyectos que se ejecutan al exterior de la organización, donde, generalmente, las políticas no son interiorizadas y desarrolladas, debido a la carencia de seguimiento y control por parte de la corporación. Para la medición del logro de la RC, se establecen una serie de indicadores que permiten a la corporación tomar decisiones oportunas y responsables, de tal manera que, todos los actores del proyecto estén amparados por la política de RC. Mediante estos indicadores, se construye el indicador integral de RC, el cual evalúa el logro de la empresa en sus tareas voluntarias.

Suggested Citation

  • Carlos Alberto Restrepo Carvajal & Andrea Alzate Monsalve, 2013. "Aproximación a la responsabilidad social corporativa, con énfasis en el direccionamiento de proyectos," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, January.
    • Handle: RePEc:col:000431:011389
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    More about this item

    Keywords

    Responsabilidad Corporativa; Indicadores; Proyectos;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers

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