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Hacia una administración responsable en la internacionalización de la empresa

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  • Anne Marie Zwerg Villegas

Abstract

La administración ha llegado a permear nuestra sociedad de tal forma que ya no es un asunto solamente para las empresas u otro tipo de organizaciones. Ahora la sociedad occidental administra cada aspecto de sus vidas, hasta sus relaciones sociales. Claro que hay cuestiones muy válidas de la salubridad de esta forma de vivir y de lo ético de sus resultados. Sin embargo, lamentar el sistema que rige la sociedad sería en vano. A través de este estudio se analizará la legitimidad de la administración como resultado de un sistema capitalista. Luego se dará un recuento histórico de las teorías y paradigmas de la administración, haciendo un paralelo con las teorías y modelos de internacionalización de la empresa. Se defenderá que la conciencia de las implicaciones de los actos del administrador y del gerente está cada vez más evidente en las teorías propuestas, dando indicadores de que igualmente en la práctica se está aumentando la responsabilidad no solo por la empresa en sí, sino por la sociedad a la que la empresa está afectando.

Suggested Citation

  • Anne Marie Zwerg Villegas, 2012. "Hacia una administración responsable en la internacionalización de la empresa," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, June.
    • Handle: RePEc:col:000431:011350
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    References listed on IDEAS

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    More about this item

    Keywords

    AdministraciónPensamiento administrativoTeoría de internacionalizaciónEmpresas multinacionales;

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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