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Gestión ambiental de la vitivinicultura: aplicación del cuadro de mando

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  • Rosa Ana Rodríguez

    ()

  • Gustavo R. Traconis
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    Abstract

    Resumen La vitivinicultura es una de las principales industrias de San Juan, Argentina. En esta provincia existen más de 266 bodegas. Actualmente, existe mayor conciencia, por parte del consumidor, del proceso de elaboración de un producto, desde el punto de vista medioambiental, sobre todo en países como Estados Unidos y el Reino Unido, los cuales son los principales países importadores de vinos argentinos. Esta situación,unida a la necesidad de proteger el ambiente en la provincia, crea la necesidad de poner en práctica un sistema de gestión ambientalmente cuidadoso integrado a la gestión empresarial. Así, la industria vitivinícola debe estar preparada para los nuevos requerimientos ambientales. Es por eso que en este trabajo se propone un modelo de gestión ambiental para la industria del vino en San Juan, basado en el Cuadro de Mando Integral (CMI), una herramienta de dirección de primer orden en el proceso de toma de desiciones. Palabras claves: industria vitivinícola, Cuadro de Mando Integral, gestión ambiental empresarial.

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    File URL: http://revistaeconomia.puj.edu.co/html/articulos/Numero_13/RODRIGUEZ.pdf
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    Bibliographic Info

    Article provided by UNIVERSIDAD JAVERIANA - CALI in its journal ECONOMÍA, GESTIÓN Y DESARROLLO.

    Volume (Year): (2012)
    Issue (Month): ()
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    Handle: RePEc:col:000097:009888

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