IDEAS home Printed from https://ideas.repec.org/a/cmj/seapas/y2014i3p304-309.html
   My bibliography  Save this article

Audience Research for the Performing Arts: Romanian Music Festival

Author

Listed:
  • Florin G. LUCHIAN

    (Faculty of Music Performance, Composition and Theoretical Studies, George Enescu University of Arts Iasi)

Abstract

The purpose of this study is to examine the strategic marketing tools (instruments) such as segmentation and targeting for a better understanding of current and potential audiences of classical music festivals. Arts administrators need to locate and address the audience segmentation, enhancing communication with audiences of all segments. The marketing strategies for music festivals should include improving music festival branding as well as developing diverse programs and engaging with the community on multiple levels. The study incorporates a literature review of the recent sociological research dealing with the consumption of arts products and a case study approach on the fifteenth edition of Romanian Music Festival in Iași, involving an audience survey. The research can be used as a tool to inform marketing and audience development plans for the organisers of Romanian Music Festival and other arts organisations. It also contains insights that organisations might find useful in the development of an arts activity itself.

Suggested Citation

  • Florin G. LUCHIAN, 2014. "Audience Research for the Performing Arts: Romanian Music Festival," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 304-309, April.
    • Handle: RePEc:cmj:seapas:y:2014:i:3:p:304-309
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/SPAS_3_36.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. anonymous, 2004. "Rule on affiliate marketing opt outs," Federal Reserve Bulletin, Board of Governors of the Federal Reserve System (U.S.), issue Sum, pages 335-336.
    2. Francesca Borgonovi, 2004. "Performing arts attendance: an economic approach," Applied Economics, Taylor & Francis Journals, vol. 36(17), pages 1871-1885.
    3. Tristan Masters & Roslyn Russell & Robert Brooks, 2011. "The demand for creative arts in regional Victoria, Australia," Applied Economics, Taylor & Francis Journals, vol. 43(5), pages 619-629.
    4. Donata Favaro & Carlofilippo Frateschi, 2007. "A discrete choice model of consumption of cultural goods: the case of music," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(3), pages 205-234, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cristina Muñiz & Plácido Rodríguez & María José Suárez, 2017. "Participation in cultural activities: specification issues," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(1), pages 71-93, February.
    2. Muñiz, Cristina & Rodríguez, Plácido & Suárez, María J., 2014. "Sports and cultural habits by gender: An application using count data models," Economic Modelling, Elsevier, vol. 36(C), pages 288-297.
    3. Hasan Bakhshi & Salvatore Novo & Giorgio Fazio, 2023. "The “Great Lockdown” and cultural consumption in the UK," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 47(4), pages 555-587, December.
    4. Jose A Bermudez Trivino & Lina M Medina Hurtado & Luis Fernando Aguado Quintero, 2015. "Analyzing the decision to listen to recorded music. A microeconometric approach," Working Papers 3, Faculty of Economics and Management, Pontificia Universidad Javeriana Cali.
    5. Michael Getzner, 2020. "Spatially Disaggregated Cultural Consumption: Empirical Evidence of Cultural Sustainability from Austria," Sustainability, MDPI, vol. 12(23), pages 1-19, December.
    6. Pascal Courty & Fenghua Zhang, 2018. "Cultural participation in major Chinese cities," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(4), pages 543-592, November.
    7. Bermúdez Triviño, José A. & Medina Hurtado, Lina M. & Aguado Quintero, Luis F., 2016. "La decisión de escuchar música grabada en Colombia. Un enfoque microeconométrico || The decision of listening to recorded music in Colombia. A microeconometric approach," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 21(1), pages 21-38, June.
    8. Andrey David Ramos Ramírez & Nora Elena Espinal Monsalve, 2020. "Aplicación de modelos de elección discreta regularizados para el análisis de los determinantes del consumo cultural en Colombia: el caso de los bienes del patrimonio cultural [Aplicação de modelos reg," Nova Economia, Economics Department, Universidade Federal de Minas Gerais (Brazil), vol. 30(1), pages 37-68, January-A.
    9. Šimić Mirna Leko & Pap Ana, 2020. "Insights into Classic Theatre Market Segments," Naše gospodarstvo/Our economy, Sciendo, vol. 66(4), pages 50-62, December.
    10. Concetta Castiglione, 2019. "Revealed individual attendance at Italian theatre: a microeconomic investigation," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 36(3), pages 731-759, October.
    11. Tsung-Chi Cheng & Wei-Jen Wen, 2011. "Determinants of performing arts attendance in Taiwan: a multivariate probit analysis," Applied Economics Letters, Taylor & Francis Journals, vol. 18(15), pages 1437-1442.
    12. Castiglione, Concetta & Infante, Davide, 2014. "The evolution of theatre attendance in Italy: patrons and companies," MPRA Paper 63301, University Library of Munich, Germany, revised 07 Mar 2015.
    13. Victor Nyatefe & Mawussé Nézan Komlagan Okey, 2020. "Analyse de la consommation des biens culturels au Togo," African Development Review, African Development Bank, vol. 32(1), pages 80-95, March.
    14. Marvao, Catarina & Borowiecki, Karol, 2015. "Dance Participation and Attendance in Denmark," SITE Working Paper Series 33, Stockholm School of Economics, Stockholm Institute of Transition Economics.
    15. Borowiecki, Karol J. & Bakhshi, Hasan, 2018. "Did you really take a hit? Understanding how video games playing affects individuals," Research in Economics, Elsevier, vol. 72(2), pages 313-326.
    16. Nela Filimon & Jordi López-Sintas & Carlos Padrós-Reig, 2011. "A test of Rosen’s and Adler’s theories of superstars," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(2), pages 137-161, May.
    17. Yi, Jisu & Lee, Youseok & Suh, Jungmin & Kim, Sang-Hoon, 2022. "Psychological determinants of non-attendees’ resistance toward performing arts," Journal of Business Research, Elsevier, vol. 149(C), pages 690-699.
    18. Victoria Ateca-Amestoy & Concetta Castiglione, 2016. "The consumption of cultural goods through the internet. How is it affected by the digital divide?," ACEI Working Paper Series AWP-04-2016, Association for Cultural Economics International, revised May 2016.
    19. K. Willis & J. Snowball & C. Wymer & José Grisolía, 2012. "A count data travel cost model of theatre demand using aggregate theatre booking data," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(2), pages 91-112, May.
    20. Karol Borowiecki & Juan Prieto-Rodriguez, 2015. "Video games playing: A substitute for cultural consumptions?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(3), pages 239-258, August.

    More about this item

    Keywords

    Arts marketing; Festival management; Audience research; Romanian Music Festival;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:seapas:y:2014:i:3:p:304-309. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.