Advanced Search
MyIDEAS: Login to save this article or follow this journal

Consumers' identity - the role of the "self" concept in the consumer behavior

Contents:

Author Info

  • Surugiu Felicia

    (Constanta Maritime University)

  • Surugiu Gheorghe

    (Constanta Maritime University)

Registered author(s):

    Abstract

    As Kotler (2008) suggested, the marketplace is the location where goods and services are exchanged, so traders set up the product and buyers browse the merchandise. Consumer attitudes can be influenced by many factors outside the product attributes. Social and cultural environment as well as demographic, psychographic, and geographic conditions can sometimes shape consumer behavior. Consumer attitude, if positive, is an advantage to a marketer. The reaction of buying or refusing a certain product might be influenced by various factors, but marketers have acknowledged the role of personality and how this might influence consumers’ behaviors toward a product

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://cmu-edu.eu/RePEc/cmc/annals/299-v17.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by Constanta Maritime University in its journal Constanta Maritime University Annals, Vol. 17, 2012.

    Volume (Year): 17 (2012)
    Issue (Month): 1 ()
    Pages: 299-302

    as in new window
    Handle: RePEc:cmc:annals:v:17:y:2012:i:1:p:299-302

    Contact details of provider:
    Web page: http://cmu-edu.eu

    Related research

    Keywords:

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:cmc:annals:v:17:y:2012:i:1:p:299-302. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Georgiana Buzu).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.