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L'internationalisation de la grande distribution : un atout pour les exportateurs de produits agro-alimentaires?

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Author Info

  • Charlotte Emlinger
  • Karine Latouche

Abstract

La saturation des marchés domestiques ainsi que l'ouverture et la croissance des marchés émergents ont amené les enseignes de la grande distribution européenne et américaine à s'internationaliser. Ce phénomène, en pleine expansion, a un effet d'entraînement sur le commerce de produits agro-alimentaires des pays d'origine, à destination des pays hôtes. Compte tenu de la place de la France dans la grande distribution mondiale, cet effet constitue un avantage compétitif pour le secteur agro-alimentaire d'autant plus important que les distributeurs français sont plutôt implantés dans les pays émergents où la grande distribution n'est pas encore très développée.

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Bibliographic Info

Article provided by CEPII research center in its journal La Lettre du CEPII.

Volume (Year): (2012)
Issue (Month): 327 ()
Pages:

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Handle: RePEc:cii:cepill:2012-327

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