Diversificación de la actividad agraria hacia el turismo rural. Un modelo de decisión basado en sociedades cooperativas agrarias oleícolas

The diversification of the agrarian activities towards different branches of the economy seems a viable alternative to clear the gray horizon of this type of organizations. An emergent activity, Rural Tourism, appears as a very interesting option to complement partners’ income, as well as the effective development of these companies. To demonstrate the viability of both activities within an organization, as well as to obtain the ideal cooperative profile for the development of theses activities, or better still, to establish the form to reach it, are some of the goal pursued with this paper. We follow an empirical analysis based on a qualitative and quantitative methodology, on the agrarian cooperatives integrated in the Hojiblanca group, and pertaining to Antequera, a Spanish region.