IDEAS home Printed from https://ideas.repec.org/a/cic/revcir/y2007i57p173-192.html
   My bibliography  Save this article

Los productos socialmente responsables y su actividad comercializadora por los proveedores de servicios financieros de la economía social: sociedades cooperativas de crédito y cajas de ahorro

Author

Listed:
  • Cristina Isabel Dopacio

    (Universidad San Pablo-CEU)

  • Carmen Valor Martínez

    (Universidad Pontificia de Comillas-ICADE)

  • Juan Carlos García Villalobos

    (Universidad San Pablo-CEU)

Abstract

As with the developments that have been taking place now that business organisations are taking on Corporative Social Responsibility activities, the marketing of financial products included in what has recently become known as socially responsible investment (SRI) has now become the order of the day in today’s financial systems. This is due to financial institutions seeking competitive advantages in mature and highly competitive markets through differentiation, something they can at least partly achieve by promoting a wide range of ethical and socially-responsible products that represent a growing market with genuine characteristics like those of the very institutions for which the role of this type of products is analysed: credit cooperatives and savings banks. This article explains the results of a study on these companies and their marketing policy with regards to the portfolio of products with a distinct socially-responsible profile. The results indicate that the SRI market in Spain, unlike in other European countries, has not yet reached maturity and the demand is low. Moreover, even though the very nature of the institutions in question confirms it, the reality is that these products occupy a secondary position in terms of their turnover.

Suggested Citation

  • Cristina Isabel Dopacio & Carmen Valor Martínez & Juan Carlos García Villalobos, 2007. "Los productos socialmente responsables y su actividad comercializadora por los proveedores de servicios financieros de la economía social: sociedades cooperativas de crédito y cajas de ahorro," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 57, pages 173-192, April.
  • Handle: RePEc:cic:revcir:y:2007:i:57:p:173-192
    as

    Download full text from publisher

    File URL: http://www.ciriec-revistaeconomia.es/banco/5707_Isabel_et_al.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Socially responsible financial product; marketing; credit cooperatives; savings banks; ethical investment; socially-responsible investment.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L50 - Industrial Organization - - Regulation and Industrial Policy - - - General
    • L53 - Industrial Organization - - Regulation and Industrial Policy - - - Enterprise Policy

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cic:revcir:y:2007:i:57:p:173-192. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Rafael Chaves (email available below). General contact details of provider: https://edirc.repec.org/data/ciriees.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.