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¿Son más competitivas las sociedades cooperativas? Un análisis en el sector de la distribución farmacéutica

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Author Info

  • Sebastián Bruque Cámara

    ()
    (Universidad de Jaén, Departamento de Administración de Empresas, Contabilidad y Sociología)

  • Mª Jesús Hernández Ortiz

    ()
    (Universidad de Jaén, Departamento de Administración de Empresas, Contabilidad y Sociología)

  • Alfonso Vargas Sánchez

    ()
    (Universidad de Huelva, Departamento de Dirección de Empresas y Marketing)

  • José Moyano Fuentes

    ()
    (Universidad de Jaén, Departamento de Administración de Empresas, Contabilidad y Sociología)

Abstract

The paper investigates whether the co-operative format influences the competitive advantages of companies adopting it. To accomplish this, we have carried out an empirical analysis focusing on retail pharmacy companies operating in 10 provinces of central and southern Spain. The results show that the co-operative companies obtain a greater competitive advantage than non-cooperative forms. This finding could be explained by the peculiar relationship of loyalty binding member- customers of this type of company with the organisation to which they belong.

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File URL: http://www.ciriec-revistaeconomia.es/banco/06_Bruque_42.pdf
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Bibliographic Info

Article provided by CIRIEC-España in its journal CIRIEC-España, revista de economía pública, social y cooperativa.

Volume (Year): (2002)
Issue (Month): 42 (November)
Pages: 131-157

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Handle: RePEc:cic:revcir:y:2002:i:42:p:131-157

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Related research

Keywords: Co-operative Companies; Retail Pharmacy; Competitive Advantage; Customer loyalty.;

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  1. Henderson, Rebecca. & Cockburn, Iain., 1994. "Measuring competence? : exploring firm effects in pharmaceutical research," Working papers 3712-94., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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