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Economic impact of Munich trade fairs

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  • Horst Penzkofer
  • Uwe Christian Täger

Abstract

The economic impact of a trade fair organisation is not a matter solely of the importance of individual trade fairs for the relevant economic sectors in terms of technology and marketing. Also important are the so-called soft factors of the trade fair location and its surroundings for external and international visitors and exhibitors. With the help of empirical surveys of trade fair exhibitors and visitors of selected Munich trade fairs, the Ifo Institute appraised the economic impact of the Munich trade fairs. The responses of ca. 3,000 visitors and 4,5000 exhibitors clearly show that especially the various service sectors in Munich receive considerable demand stimulus from trade fair expenditures. Of the total volume of output of DM 3.1 billion, ca. 80% goes to the service area. To make Munich attractive for the purchasing potential of external visitors, great attention must be devoted to the hotel and restaurant sector as well as to the other trade-fair-related areas of the business service sector. For developing a high level of "hospitality" for all trade fair participants, close and constant cooperation between the trade fair organisation and people with important tangential trade-fair functions in Munich and the surroundings is necessary.

Suggested Citation

  • Horst Penzkofer & Uwe Christian Täger, 2001. "Economic impact of Munich trade fairs," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 54(23), pages 23-32, December.
    • Handle: RePEc:ces:ifosdt:v:54:y:2001:i:23:p:23-32
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    References listed on IDEAS

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    1. Rolf Spannagel & Uwe Christian Täger & Günter Weitzel, 1999. "Die gesamtwirtschaftliche Bedeutung von Messen und Ausstellungen in Deutschland," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 52(16-17), pages 38-49, October.
    2. Georg Goldrian & Uwe Christian Täger, 1990. "Wirtschaftliche Bedeutung der Münchner Messeveranstaltungen : Eine ifo-Untersuchung über die direkten und indirekten Wirkungen von Messeausgaben," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 43(26/27), pages 28-42, October.
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    Cited by:

    1. Horst Penzkofer, 2007. "The Hamburg trade fairs and congresses account for 6,500 jobs throughout Germany," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 60(09), pages 35-39, May.
    2. Horst Penzkofer, 2004. "Trade fairs in Cologne induced nationwide turnover of €1.7 billion in 2003," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 57(21), pages 30-37, November.
    3. Horst Penzkofer, 2003. "Leipzig Trade Fair: Exhibitions and conventions provide 4,800 jobs," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 56(14), pages 14-24, July.

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    More about this item

    JEL classification:

    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

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