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Getränkeverbrauch ´97 : Kampf um Marktanteile geht weiter


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  • Michael Breitenacher
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    1997 nahm der Getränkeverbrauch pro Kopf um 2,5 Liter zu. Mit 665 Litern tranken die Deutschen aber um fast 20 Liter weniger als im bisherigen Rekordjahr (1990: 683 Liter). Besonders günstig entwickelte sich 1997 der Konsum von Wässern und Erfrischungsgetränken. Deutlich rückläufig war die Nachfrage nach Bohnenkaffee. Im generell schrumpfenden Markt für alkoholische Getränke mußten Bier und Spirituosen weiter Absatzeinbußen hinnehmen, während der Verbrauch von Wein stagnierte und die Nachfrage nach Sekt sich wieder leicht erhöhte.

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    Bibliographic Info

    Article provided by Ifo Institute for Economic Research at the University of Munich in its journal ifo Schnelldienst.

    Volume (Year): 51 (1998)
    Issue (Month): 11-12 (October)
    Pages: 31-33

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    Handle: RePEc:ces:ifosdt:v:51:y:1998:i:11-12:p:31-33

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    Keywords: Deutschland; Getränkehandel; Konsum; Konsumentenverhalten;


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