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Schwierige Anpassungsprozesse im Großhandel der neuen Bundesländer

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Author Info

  • Erich Batzer
  • Josef Lachner
  • Uwe C. Täger

Abstract

Erscheinungsbild, aber auch Leistungs- und Funktionsprofil des Großhandels in den neuen Bundesländern werden sich angesichts des erheblichen Engagements westdeutscher Großhandelsfirmen rascher als vermutet der Situation in der alten BR Deutschland anpassen. Im Produktionsverbindungshandel wird diese Entwicklung verstärkt durch das Auftreten westlicher Firmen auf der Abnehmer- und Beschaffungsseite. Im Konsumgütergroßhandel wird - wenn auch in den einzelnen Branchen recht unterschiedlich - eine starke Integration der Großhandelsstufe in die Kooperationen und Filialsysteme des Einzelhandels erfolgen. Für die Zukunft kommt insbesondere den selbständigen und flexibel agierenden Großhandelsfirmen im Produktionsverbindungshandel mit der Geschäftsbelebung in Handwerk und Industrie wachsende Bedeutung zu.

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Bibliographic Info

Article provided by Ifo Institute for Economic Research at the University of Munich in its journal ifo Schnelldienst.

Volume (Year): 44 (1991)
Issue (Month): 35/36 (October)
Pages: 23-30

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Handle: RePEc:ces:ifosdt:v:44:y:1991:i:35/36:p:23-30

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Related research

Keywords: Deutschland alte Bundesländer; Deutschland neue Bundesländer; Großhandel; Unternehmen; Konsumgut; Dienstleistung; Beschaffung; Infrastruktur; Konsumgüterhandel; Direktmarketing;

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