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Deutsche Messen im europäischen und weltweiten Wettbewerb


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  • Rainer Ziegler
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    Die Ausstellungs- und Messe-Ausschuß der Deutschen Wirtschaft e.V. (AUMA) hat das ifo Institut mit der Untersuchung des europäischen Messewesens beauftragt. Auf der Basis von 200 mündlichen Einzelinterviews und der Auswertung einschlägiger Unterlagen entstand ein umfassendes Werk zum Messewesen in Europa. Der AUMA hat die wichtigsten Ergebnisse in einer Broschüre zusammengestellt. In dem Beitrag wird ein Ausschnitt aus dieser Broschüre vorgestellt, welcher sich mit Deutschland als internationalem Messeplatz befaßt. Es werden verschiedene Maßnahmen genannt, die beachtet werden sollten, wenn der Vorsprung des Messeplatzes Deutschland erhalten werden soll.

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    Bibliographic Info

    Article provided by Ifo Institute for Economic Research at the University of Munich in its journal ifo Schnelldienst.

    Volume (Year): 44 (1991)
    Issue (Month): 29 (October)
    Pages: 32-34

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    Handle: RePEc:ces:ifosdt:v:44:y:1991:i:29:p:32-34

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    Keywords: Messe; Deutschland; Europa; Wettbewerb; Internationaler Wettbewerb; Markt;


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