Patterns of Risk in the Retail Business in Romania

The risk issue has become lately one of the most important themes in economic life. The risk is an important component of all management activities, whether it is a simple or more complex activity. There is a common opinion of those who study economics that the business risk is a natural thing, and it is irreplaceable in the business world. Risk disappearance creates confusion, inefficiency and generates the unnatural behaviour of the economic agents. Developing a business involves making decisions about the future. Information available to managers in making decisions is never perfect and complete. Considered one of the most dynamic economic sectors, trade is a deep restructuring process. The rapid rate of development in the economic activity has resulted in changes in trade activity, mainly in the retail sector, the new store formats of thousands of square feet generates a lot of turnover. The risks that appear in this sector, represented by large retail stores, are multiple: increased competition, technological development requiring replacement of hold capacity, insufficient information on the external elements of the enterprise, uncertain economic context, state intervention in the economy, environmental impact.