L'imitation et la contrefaçon peuvent-elles être bénéfiques aux firmes originales ?. Une analyse critique des arguments
AbstractCopy and counterfeiting in the fashion and luxury sector are frequently considered as reprehensible activities that harm the genuine firms. Our contribution reviews the different mechanisms and rationales supporting the idea that genuine firms may profit from the counterfeiting and imitation of their products. Most arguments raised to support the idea that imitation and counterfeiting may be profitable for the imitated firms relate either to the sampling and exposure effects or the learning by doing effect or the possibility of enhancing a monopolist?s pricing power by allowing it to overcome Coase?s time-inconsistency. Moreover, imitators are not only copiers, they frequently possess scarce skills and a creative capital that can be freely and profitably re-appropriated by the original firms. Counterfeiters can also inspire high-end designers of imitated firms in new directions that were not explored before. Some authors treating with status conferring goods in the fashion world have proposed that some kinds of imitation can create a flattery effect that increases the snob value of originals or speed up the fashion cycle by destroying the status value of the original, thereby generating demand for new items from the original producers. Lastly, some contributors stress that imitated firms can increase their profits by shaping and pocketing the penalties imposed on their imitators and others suggest that reciprocal imitation can be analyzed as a collective insurance mechanism. Beyond these theoretical arguments, we also devote some attention to their relevance in the real world. We contend that empirical contributions are too scarce to provide a reliable basis for practical recommendations.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by De Boeck Université in its journal Revue internationale de droit économique.
Volume (Year): t. XXIII, 1 (2009)
Issue (Month): 1 ()
Contact details of provider:
Web page: http://www.cairn.info/revue-internationale-de-droit-economique.htm
counterfeiting; fashion; imitations; luxury;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jean-Baptiste de Vathaire).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.