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Réputation environnementale en agro-alimentaire : « milieu de production » versus « processus de production »

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Author Info

  • Douadia Bougherara
  • Gilles Grolleau
  • Luc Thiébaut

Abstract

Environmental differentiation of products through ecolabelling is generally informational since environmental characteristics are not detectable by the consumer. It is designed at signaling the efforts of the producer to contribute to environmental protection notably of its production site. However, it enables opportunistic behaviors because of informational asymmetries and consumer limited cognitive capacities. As for agro-food products, we show that firms can use the environmental reputation of the production site, as a source of environmental rent and a differentiation tool without improving their environmental performances. Using game theory, we analyze the possibilities of market failures linked to : 1/ the consumer being confused, and/or 2/the informational manipulation by producers. We finally describe some of the mechanisms likely to mitigate these market failures. Classification JEL : D82, L14, L15, Q18.

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Bibliographic Info

Article provided by Armand Colin in its journal Revue d’Économie Régionale & Urbaine.

Volume (Year): février (2003)
Issue (Month): 1 ()
Pages: 121-144

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Handle: RePEc:cai:rerarc:reru_031_0121

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Web page: http://www.cairn.info/revue-d-economie-regionale-et-urbaine.htm

Related research

Keywords: environmental reputation; environmental differentiation; ecolabeling; environmental rent;

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Cited by:
  1. Christophe Déprés & Gilles Grolleau & Naoufel Mzoughi, 2005. "Analyse exploratoire de quelques stratégies de fourniture ‘non publique’ des biens ‘publics’," Cahiers d'Economie et Sociologie Rurales, INRA Department of Economics, vol. 74, pages 27-45.
  2. Douadia Bougherara & Gilles Grolleau & Luc Thiebaut, 2004. "economie et environnement. Gestion et environnement : anatomie d'une relation," Innovations, De Boeck Université, vol. 20(2), pages 217-234.

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