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Consumers' Preferences for Green and Brown Electricity : a Choice Modelling Approach


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  • Ståle Navrud
  • Kirsten Grønvik Bråten
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    Many countries face the choice between continued investment in fossil fuels versus extensive development of renewable energy sources like wind and small scale hydro. While fossil fuels like coal and natural gas are characterized by emissions of greenhouse gases and regional air pollutants, renewables have mainly local impacts in terms of visual intrusion and ecological effects. Thus, for the renewable energy options the location and size of the development have become the main issues. We conduct a Choice Experiment (CE) to elicit people?s preferences and willingness-to-pay (WTP) for different energy sources and their characteristics. The results show that Norwegians prefer wind power in the choice between continued imports of electricity from coalfired power plants versus building more hydro power plants, windfarms or gasfired power plants domestically. They also prefer to concentrate the development to a few large wind farms rather than many small ones. However, we also find a Not-In-My-Back-Yard (NIMBY) effect of wind farms. The observed WTP reflects the difference in external costs between these energy sources, and can be used as an input to a plan that provides an economic optimal mix of investments in different energy sources.

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    Bibliographic Info

    Article provided by Dalloz in its journal Revue d'économie politique.

    Volume (Year): Volume 117 (2007)
    Issue (Month): 5 ()
    Pages: 795-811

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    Handle: RePEc:cai:repdal:redp_175_0795

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    Keywords: choice modelling; renewable energy; external costs; wind power;


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    Cited by:
    1. del Río, Pablo & Calvo Silvosa, Anxo & Iglesias Gómez, Guillermo, 2011. "Policies and design elements for the repowering of wind farms: A qualitative analysis of different options," Energy Policy, Elsevier, vol. 39(4), pages 1897-1908, April.
    2. Meyerhoff, Jürgen & Ohl, Cornelia & Hartje, Volkmar, 2010. "Landscape externalities from onshore wind power," Energy Policy, Elsevier, vol. 38(1), pages 82-92, January.
    3. Ladenburg, Jacob & Möller, Bernd, 2011. "Attitude and acceptance of offshore wind farms—The influence of travel time and wind farm attributes," Renewable and Sustainable Energy Reviews, Elsevier, vol. 15(9), pages 4223-4235.


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