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Threat of Exit as a Source of Bargaining Power

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Author Info
Fabian Bergès
Claire Chambolle
Abstract

This article analyzes a simple two-period model where two homogenous manufacturers compete to supply a monopolist retailer. We show that if manufacturers are vulnerable (i.e if they are likely to exit the market in case of insufficient orders in the first period), they may exploit their threat of exit to capture the whole first period industry profit. Indeed, the retailer will accept to pay the high price to the manufacturers in order to secure upstream competition in the second period. Results are robust under different market structures or contract types. JEL Classification ? L14, D21, Q12.

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Publisher Info
Article provided by De Boeck Université in its journal Recherches économiques de Louvain.

Volume (Year): 75 (2009)
Issue (Month): 3 ()
Pages: 353-368
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Handle: RePEc:cai:reldbu:rel_753_0353

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Related research
Keywords: bargaining power; market entry; vertical contract;

Find related papers by JEL classification:
L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
D21 - Microeconomics - - Production and Organizations - - - Firm Behavior
Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets

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This page was last updated on 2009-12-4.


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